Optimizely – Money Over Ethics

Case Study

Day 10 – End of 1st Test – 445% Increase In sales

Optimizely.com: Oh snap.. No auto pause setting. I guess the only way to end a campaign is to pause it, so I did that. No new sales today yet. Sales Conversion: Original (baseline): 2 sale [ 2 / 1016 –… Read the rest

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Day 9 – Conversion Optimization – The UnBounce.com Factor

Optimizely.com: Another sale last night, this time from the Original lander. It was just about time – Usually that conversion is at a .002%, so when it dips below and hangs around .001%, it’ll jump back soon, just a matter… Read the rest

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Day 8 – Follow up – Adroll.com Pixel and Optimizely.com Follow Up

No new conversion today, yet! I do have to follow up with several support questions. It seems some of my customers are not the brightest people. I may have to put a step by step guide on the download page… Read the rest

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Day 5 – Follow Up – Optimizely.com – Case Study – Conversion Optimization A/B Split test

Optimizely.com: We passed the 50% mark, currently have 1,100 unique visitors to the test. From the screenshot above you can see the Engagement results (clicks on the page). Sales Conversion: Original (baseline): 1 sale [ 1 / 526 – 0.0019%… Read the rest

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Day 4 – Follow Up – Case Study – (Optimizely.com + CrazyEgg.com)

Optimizely.com: Another sale made today! This one went for the Variation #1. Current score: Original: 1 sale [ 1 / 400 – 0.0025% conversion rate ] Variation #1: 2 sales [ 2 / 418 – 0.00478% conversion rate ] 818… Read the rest

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Day 3 – Follow Up #2 (Case Study: Conversion Optimization)

Optimizely.com: Alrighty, got it all sorted out with Junan from Optimizely. Looks like they person did indeed go to the A/B test for a 2nd time then jumped to the download page (that they got in the purchase email). This… Read the rest

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Day 3 Follow Up (Case Study: Conversion Optimization)

Woke up to another conversion from the test today! It’s stating it’s from the Original. So we are neck in neck – one conversion from the Original and another from the Variation. Optimizely.com: So I sent an email to support… Read the rest

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Day 2 – Follow Up (Case Study: Conversion Optimization)

Optimizely.com: Alright, I got a sale!! Fucking Nice! BUT, it didn’t register properly in Optimizely since I was using “Simple Match”, but a subdomain for the end checkout part. 🙁 I was able to change it up to a “Substring… Read the rest

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Case Study: Day 1 – Follow Up #2

Alright, first thing I did was look at crazyegg (The version Optimizely setup) and I realized that several people were attempting to click highlighted words in blue that talked about some of the benefits. Currently there are 10 and 14… Read the rest

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Case Study: Day 1 – Follow Up

Follow Up to Day 1’s setup… Hypothesis: “I suspect the new content and new pastel blue button will lead to increased sales” Optimizely Is officially setup. Pretty easy to run through, I watched the 2 intro videos just in case.… Read the rest