Money – Money Over Ethics

Case Study

Day 10 – End of 1st Test – 445% Increase In sales

Optimizely.com: Oh snap.. No auto pause setting. I guess the only way to end a campaign is to pause it, so I did that. No new sales today yet. Sales Conversion: Original (baseline): 2 sale [ 2 / 1016 –… Read the rest

Case Study

Day 6 – Follow Up – Intro to Retargeting by Adroll

Two more sales since last update. One late last night, one early this morning! Both from Variation #1. Sales Conversion: Original (baseline): 1 sale [ 1 / 605 – 0.001653% conversion rate ] Variation #1: 4 sales [ 4 /… Read the rest

Case Study

Case Study – Getting Started With Conversion Optimization

Back in the day, I would try to beat newbies over the head with conversion optimization. I got tired since most people are lazy, and assume their design is already optimized. I tend to fall into that same trap as… Read the rest