Landing Page – Money Over Ethics

Case Study

Day 3 – Follow Up #2 (Case Study: Conversion Optimization)

Optimizely.com: Alrighty, got it all sorted out with Junan from Optimizely. Looks like they person did indeed go to the A/B test for a 2nd time then jumped to the download page (that they got in the purchase email). This… Read the rest

Case Study

Case Study – Getting Started With Conversion Optimization

Back in the day, I would try to beat newbies over the head with conversion optimization. I got tired since most people are lazy, and assume their design is already optimized. I tend to fall into that same trap as… Read the rest