Cta – Money Over Ethics

Case Study

Day 3 Follow Up (Case Study: Conversion Optimization)

Woke up to another conversion from the test today! It’s stating it’s from the Original. So we are neck in neck – one conversion from the Original and another from the Variation. Optimizely.com: So I sent an email to support… Read the rest

Case Study

Day 2 – Follow Up (Case Study: Conversion Optimization)

Optimizely.com: Alright, I got a sale!! Fucking Nice! BUT, it didn’t register properly in Optimizely since I was using “Simple Match”, but a subdomain for the end checkout part. 🙁 I was able to change it up to a “Substring… Read the rest

Case Study

Case Study: Day 1 – Follow Up #2

Alright, first thing I did was look at crazyegg (The version Optimizely setup) and I realized that several people were attempting to click highlighted words in blue that talked about some of the benefits. Currently there are 10 and 14… Read the rest

Case Study

Case Study: Day 1 – Getting Started With Conversion Optimization

I went through the 68 page PDF from Unbounce and learned quite a few things about my landing page which I completely screwed up. CTA – My CTA is bright pink, but doesn’t standout as it should since the landing… Read the rest