Crazyegg – Money Over Ethics

Case Study

Day 38 – Almost Done With Test #2

I am currently at 3,715 Visits for the 2nd A/B Split test. Test#1’s Winning variation is winning by a long shot. Quick Results: Winner of Test #1: 6 sales New content (Current lander): 2 sales Old Short Form: 2 sales… Read the rest

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Day 10 – End of 1st Test – 445% Increase In sales

Optimizely.com: Oh snap.. No auto pause setting. I guess the only way to end a campaign is to pause it, so I did that. No new sales today yet. Sales Conversion: Original (baseline): 2 sale [ 2 / 1016 –… Read the rest

Case Study

Day 9 – Conversion Optimization – The UnBounce.com Factor

Optimizely.com: Another sale last night, this time from the Original lander. It was just about time – Usually that conversion is at a .002%, so when it dips below and hangs around .001%, it’ll jump back soon, just a matter… Read the rest

Case Study

Day 3 Follow Up (Case Study: Conversion Optimization)

Woke up to another conversion from the test today! It’s stating it’s from the Original. So we are neck in neck – one conversion from the Original and another from the Variation. Optimizely.com: So I sent an email to support… Read the rest

Case Study

Case Study: Day 1 – Follow Up

Follow Up to Day 1’s setup… Hypothesis: “I suspect the new content and new pastel blue button will lead to increased sales” Optimizely Is officially setup. Pretty easy to run through, I watched the 2 intro videos just in case.… Read the rest