Day 24 – Here We Go Again!
Alright, it’s been 13 days since I let the test run it’s course. I could go into some elaborate thinking behind why I let almost 2 weeks go by – I wanted to see results, bla bla bla, but realistically… Read the rest
Conversion Rate
Day 10 – End of 1st Test – 445% Increase In sales
Optimizely.com: Oh snap.. No auto pause setting. I guess the only way to end a campaign is to pause it, so I did that. No new sales today yet.
Sales Conversion:
Original (baseline): 2 sale [ 2 / 1016 –… Read the rest
Day 9 – Conversion Optimization – The UnBounce.com Factor
Optimizely.com: Another sale last night, this time from the Original lander. It was just about time – Usually that conversion is at a .002%, so when it dips below and hangs around .001%, it’ll jump back soon, just a matter… Read the rest
Day 8 – Follow up – Adroll.com Pixel and Optimizely.com Follow Up
No new conversion today, yet! I do have to follow up with several support questions. It seems some of my customers are not the brightest people. I may have to put a step by step guide on the download page… Read the rest
Day 7 – Follow up – Conversion Optimization – A/B Split Testing Case Study
Day 6 follow up #2 (was to short to post) – I don’t know what’s going on here, but I just registered another sale yesterday. I think it maybe dude to the Sept 11 holiday today. Maybe people taking the… Read the rest
Day 6 – Follow Up – Intro to Retargeting by Adroll
Two more sales since last update. One late last night, one early this morning! Both from Variation #1.
Sales Conversion:
Original (baseline): 1 sale [ 1 / 605 – 0.001653% conversion rate ]
Variation #1: 4 sales [ 4 /… Read the rest
Day 5 – Follow Up – Optimizely.com – Case Study – Conversion Optimization A/B Split test
Optimizely.com: We passed the 50% mark, currently have 1,100 unique visitors to the test. From the screenshot above you can see the Engagement results (clicks on the page).
Sales Conversion:
Original (baseline): 1 sale [ 1 / 526 – 0.0019%… Read the rest
Day 4 – Follow Up – Case Study – (Optimizely.com + CrazyEgg.com)
Optimizely.com:
Another sale made today! This one went for the Variation #1. Current score:
Original: 1 sale [ 1 / 400 – 0.0025% conversion rate ]
Variation #1: 2 sales [ 2 / 418 – 0.00478% conversion rate ]
818… Read the rest
Day 2 – Follow Up (Case Study: Conversion Optimization)
Optimizely.com:
Alright, I got a sale!! Fucking Nice! BUT, it didn’t register properly in Optimizely since I was using “Simple Match”, but a subdomain for the end checkout part. 🙁
I was able to change it up to a “Substring… Read the rest
Case Study – Getting Started With Conversion Optimization
Back in the day, I would try to beat newbies over the head with conversion optimization. I got tired since most people are lazy, and assume their design is already optimized. I tend to fall into that same trap as… Read the rest